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SSM™ | Luxury Travel, Hospitality & Zero-Proof


Shake Stir & Mingle™ is a 100% Black-owned, women-led luxury travel advisory and hospitality media brand exploring the destinations, hotels, ocean journeys, people and beverage culture shaping modern luxury.


Founded by mother-daughter duo Sonya Crew and Ashli Crew Rodriguez, we bring together firsthand travel experiences, hospitality journalism, industry conversations and a shared belief that exceptional hospitality is about more than beautiful surroundings.


Our work spans Black luxury travel, luxury solo journeys, five-star hotels, luxury cruises, zero-proof beverage culture, wellness and thoughtful hospitality experiences.


Through our digital platforms, including a YouTube community of more than 400,000 subscribers, we introduce audiences to extraordinary destinations, explore the details behind luxury experiences and share conversations with the people influencing the future of hospitality.


Our perspective goes beyond impressive accommodations and carefully designed amenities.


We explore what makes hospitality meaningful: genuine service, thoughtful beverage choices, food allergy considerations, sensory comfort, cultural connection and the freedom to experience luxury on your own terms.


We don't simply showcase where to stay. We explore what it feels like to be welcomed, considered and genuinely cared for.


The Founders | Two Perspectives, One Vision

Sonya Crew | Co-Founder, Certified Luxury Travel Advisor & Hospitality Media Creator


Sonya Crew brings together luxury travel advising, firsthand international travel experiences and hospitality industry storytelling.

Her travels have taken her across Europe, the Caribbean and the North Atlantic, from luxury hotels and celebrated destinations to ocean journeys, including an 11-night solo voyage aboard EXPLORA III from Reykjavík to Québec City, with Greenland among the destinations along the route.


As a Certified Luxury Travel Advisor, Sonya specializes in Black luxury travel, luxury solo travel for Black women, luxury hotels, ocean voyages and thoughtfully curated milestone journeys.


Her perspective extends beyond the guest experience and into the conversations shaping hospitality.


Through Shake Stir & Mingle's work as an Official Media Partner of Tales of the Cocktail and Bar Convent Brooklyn, Sonya has interviewed hospitality leaders, engaged with industry professionals and explored the ideas, innovations and decisions influencing how guests travel, dine and experience luxury.

These one-on-one conversations offer a valuable perspective on hospitality from both sides: as a traveler experiencing it and as a storyteller speaking with the people creating it.


That combination informs her editorial work and her approach to luxury travel advising, helping clients consider not only where they want to go, but the details that may shape how they experience a destination.

For Sonya, luxury isn't simply about where you stay or how much you spend.

It's about how you feel when you're there.


Ashli Crew Rodriguez | Co-Founder, Media & Content Strategist


Ashli Crew Rodriguez brings together media strategy, creative storytelling, wellness education and a thoughtful understanding of how environments influence individual comfort.


As co-founder of Shake Stir & Mingle™, Ashli contributes to the brand's content strategy, digital storytelling and exploration of modern hospitality through a wellness-conscious lens.


Her professional experience in maternal wellness, birth support and education informs her interest in restorative environments, sensory considerations, mindful experiences and the importance of listening to individual needs.


Ashli's perspective adds depth to the brand's coverage of alcohol-free hospitality, wellness travel and the evolving expectations of travelers who value comfort, choice and personalized experiences.


Together, Sonya and Ashli bring two complementary perspectives to Shake Stir & Mingle™: the experience of the traveler and a deeper understanding of the people, environments and decisions that shape hospitality.


Inside Hospitality | Beyond the Guest Experience

Conversations With the People Shaping Luxury Travel & Hospitality


Some of the most compelling hospitality stories begin behind the scenes.


What inspires the design of an extraordinary hotel?


How do general managers and hospitality executives define exceptional guest service?


What goes into creating memorable dining and beverage experiences?


Why are more hotels and cruise lines exploring sophisticated non-alcoholic beverage programs?


And how are industry leaders responding to changing expectations around luxury, wellness and personalization?


These are the conversations we want to bring to our audience.


Through Inside Hospitality, our editorial interview platform, Shake Stir & Mingle™ explores the people, leadership perspectives and innovations influencing luxury travel, hotels, cruises and modern beverage culture.


Our coverage includes hospitality industry events, executive interviews, firsthand property experiences and conversations with professionals whose work influences the guest experience.


Our official media relationships with Tales of the Cocktail and Bar Convent Brooklyn have provided opportunities to engage with industry leaders and explore developments in beverage culture and hospitality.


We continue to welcome conversations with hotel executives, general managers, cruise industry leaders, food and beverage directors, destination representatives and innovators shaping the future of hospitality.


Our interest goes beyond what a brand offers. We want to understand the people and thinking behind the experience.

EXPLORE INSIDE HOSPITALITY →


Partner With Shake Stir & Mingle™

Where Luxury Travel, Hospitality Storytelling & Mindful Living Meet


We collaborate with luxury hotels, resorts, cruise lines, tourism organizations, hospitality professionals and beverage brands to share stories that inform, inspire and connect with our audience.


Our approach combines firsthand experiences, industry interviews and digital storytelling across YouTube, social media and editorial platforms.


As both a luxury travel advisory and hospitality media brand, we bring a perspective informed by the traveler experience and conversations with hospitality professionals.


We're especially interested in stories exploring Black luxury travel, hospitality leadership, personalized guest experiences, luxury ocean travel, wellness-conscious hospitality and zero-proof beverage innovation.


We welcome opportunities for editorial coverage, executive interviews, hosted experiences, sponsored storytelling and creative collaborations that align with our audience and editorial interests.


Our Areas of Collaboration


Luxury Hotels, Resorts & Destination Storytelling


Firsthand property experiences, hotel tours, destination features, interviews and editorial coverage exploring accommodations, architecture, design, dining, service and the overall guest experience.


Luxury Cruises & Ocean Journeys

Ship tours, suite walkthroughs, onboard dining, destination experiences and editorial storytelling that helps audiences understand different styles of luxury ocean travel.


Hotel Executive & Hospitality Leadership Interviews

One-on-one conversations with hotel executives, general managers, founders, food and beverage directors and hospitality innovators exploring leadership, service, industry developments and the thinking behind exceptional guest experiences.


Zero-Proof & Beverage Culture

Editorial coverage of non-alcoholic spirits, alcohol-free cocktail programs, beverage innovation, hospitality trends and the professionals advancing modern zero-proof experiences.


Sponsored Content & Brand Storytelling

Collaborative editorial campaigns, YouTube features, social video, brand interviews, product storytelling and integrated media projects developed around clearly defined objectives and deliverables.


Industry Events & Media Coverage

Hospitality conferences, trade events, executive interviews, panel participation, event hosting and coverage of the people, ideas and conversations shaping the industry.


Our Audience & Media Community


Shake Stir & Mingle™ connects with an international digital community interested in luxury travel, hospitality, beverage culture and mindful living.

Our YouTube channel has grown to more than 400,000 subscribers, providing a platform for destination experiences, luxury hotel and cruise coverage, industry conversations and zero-proof hospitality storytelling.

Our content speaks to audiences including:

  • Black travelers exploring luxury destinations, hotels and ocean journeys
  • Women interested in luxury solo travel, milestone celebrations and meaningful experiences
  • Luxury travel enthusiasts researching hotels, cruises and destinations
  • Alcohol-free and sober-curious consumers interested in elevated beverage experiences
  • Travelers considering wellness, food allergy needs and sensory preferences
  • Hospitality professionals, hotel executives, beverage innovators, brand representatives and public relations teams

Our community is interested in more than beautiful imagery.

They want to understand the experience, the people behind it and the details that make it worth considering.

For prospective partners, current audience demographics, platform performance and media opportunities can be discussed as part of a collaboration inquiry.


Our Editorial Philosophy

Firsthand Experiences. Thoughtful Conversations. Meaningful Stories.


We believe hospitality deserves thoughtful storytelling.

When we visit a hotel, experience a luxury cruise, explore a destination or interview an industry leader, we're interested in understanding what makes the experience distinctive.

We pay attention to the details.

The welcome.

The service.

The dining.

The beverage choices.

The design.

The people.

And the moments that influence how a guest remembers a place.

We also believe credibility requires transparency.


Our editorial coverage reflects our experiences, research and conversations. Hosted visits and brand collaborations do not automatically guarantee favorable coverage, and individual experiences are not presented as universal guarantees.


Our goal is to create original, engaging and useful hospitality content that respects our audience and the people whose stories we share.

Because exceptional hospitality deserves more than a beautiful photograph. It deserves a meaningful story.


Let's Start a Conversation

Hospitality Partnerships, Executive Interviews & Media Inquiries


We welcome inquiries from luxury hotels, cruise lines, tourism boards, hotel executives, hospitality leaders, public relations agencies and beverage brands interested in sharing their stories.

Whether you're introducing a new property, announcing an innovation, proposing an executive interview, inviting media coverage or exploring a creative collaboration, we'd love to learn more.

When contacting us, please include:

  • Your name, title and organization
  • Type of inquiry: Executive interview, hotel or cruise feature, destination coverage, media invitation or brand partnership
  • A brief overview: Your story, proposed collaboration or topic of interest
  • Proposed timing and location: Including whether an interview would be virtual or in person
  • Relevant materials: Website, press release, media kit or background information, when available

Partnership, Media & Interview Inquiries

inquiries@shakestirandmingle.com

Shake Stir & Mingle™

Luxury Travel That Sees You. Hospitality Stories Worth Sharing.

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