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Welcome to Inside Hospitality

Go beyond the guest experience with Shake Stir & Mingle™, a 100% Black-owned, women-led luxury travel and hospitality media brand.


Through our work as an Official Media Partner of Tales of the Cocktail and Bar Convent Brooklyn, we bring audiences closer to the people shaping hospitality—from hotel executives and industry innovators to beverage leaders redefining modern drink culture.


Hosted by Sonya Crew, Certified Luxury Travel Advisor and hospitality media creator, our conversations explore the ideas, leadership decisions and behind-the-scenes perspectives influencing how we travel, stay, dine and experience luxury.


Have a Hospitality Story Worth Sharing?

We welcome conversations with hotel executives, general managers, cruise industry leaders, food and beverage directors, founders and innovators shaping the future of luxury hospitality.

For executive interviews, editorial collaborations and media inquiries, contact inquiries@shakestirandmingle.com.

Get in Touch




At the Table with SSM™

Conversations with the people shaping luxury travel, hospitality and modern drink culture.



Hospitality Conversations

@shakestirandmingle and Captain Serena Melani of Explora Journeys| Explora III and the Crew

Luxury Travel & Hotel Leaders

Hotel GMs, executives, cruise leaders, tourism executives, luxury travel professionals.

@shakestirandmingle with Tales of the Cocktail Leaders and Board members

Hospitality & Beverage Innovators

Zero-proof founders, bartenders, beverage executives, restaurant/hospitality leaders.

@shakestirandmingle Tales Catayst 2025

From the Industry Floor

Shake Stir and Mingle interviews and coverage from Tales of the Cocktail, Bar Convent Brooklyn, luxury travel events, conferences, hotel visits, etc.

Hotel Industry Trailblazers

Zero-Proof Options at Sea

Meet the leaders reshaping hospitality, beverage culture, and community.
The Trailblazer Series is our editorial spotlight on the people moving this industry forward — mentors, founders, and changemakers, in their own words. This is the inside look you don't get anywhere else.
Subscribe for the zero-proof picks worth your money — new reviews and Trailblazer interviews .▶ The good life, zero proof.
 

Virgin Hotels London Shoreditch

Inside Look 

Beverage Industry Trailblazers

The People Quietly Reshaping How the World Drinks | The Trailblazer Series

Meet the leaders reshaping hospitality, beverage culture, and community.
The Trailblazer Series is our editorial spotlight on the people moving this industry forward — mentors, founders, and changemakers, in their own words. This is the inside look you don't get anywhere else.
Subscribe for the zero-proof picks worth your money — new reviews and Trailblazer interviews .▶ The good life, zero proof.
 

From Bartender to Mentor: Lucia Creed of Uncle Nearest Moving Journey to US Tales Catalyst Honoree

 How a bartender became one of the industry's most respected mentors.

Lucia Creed — 2025 U.S. Tales Catalyst Honoree — on the path from behind the bar to leadership, the lessons she'd pass to anyone building a hospitality career, and what representation in this industry really means. Filmed at The Collective by Crew Media.

Subscribe for the zero-proof picks worth your money — new reviews and Trailblazer interviews. ▶ The good life, zero proof.

Christina Veira on Hospitality, Inclusion & Doing the Work | Tales Catalyst 2025 + Bar Mordecai

A real conversation on inclusion, representation, and doing the work.

Christina Veira — 2025 Tales of the Cocktail International Honoree and owner of Toronto's Bar Mordecai — on the brands walking back their DEI promises, what authentic representation looks like, and building spaces that actually include people.

Subscribe for the zero-proof picks worth your money — new reviews and Trailblazer interviews.▶ The good life, zero proof.

Leaders Shaping Hospitality

The CEO of Tales of the Cocktail on Where Drinking Is Headed

The head of one of beverage's most influential organizations on what's next.

Eileen Wayner, CEO of the Tales of the Cocktail Foundation, on the mission behind the Foundation, the leadership principles guiding her, and where hospitality is going in one of its most transformative eras.

Subscribe for the zero-proof picks worth your money — new reviews and Trailblazer interviews. ▶ The good life, zero proof.

How to Build Something That Lasts in an Industry Chasing What's New | Kirk Estopinal

A New Orleans legend on craft, longevity, and ignoring the hype.

Kirk Estopinal — bartender, author, and partner at Cane and Table — on the philosophy behind a decades-long career and what it takes to build something that endures while everyone else chases the new thing.

Subscribe for the zero-proof picks worth your money — new reviews and Trailblazer interviews.▶ The good life, zero proof.

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