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Press, Media & Expert Commentary

Expert voices on alcohol-free travel, the sober curious movement, and zero-proof travel hospitality are available for interviews, expert commentary, panels, destination coverage, and media collaborations focused on non-alcoholic beverages and inclusive travel experiences.


Media contact: inquiries@shakestirandmingle.com


Response time: Same day for press on deadline. Please include your outlet and deadline in the subject line.

ABOUT US

Authoritative Voices on Mindful Luxury Travel, Sober-Curious Hospitality, and Inclusive Beverage Culture

Shake Stir & Mingle™ co-founders Sonya Crew and Ashli Crew Rodriguez serve as expert commentary sources, panel moderators, and editorial partners for national broadcasts, print publications, digital media outlets, and industry trade summits.

As Official Media Partners of Tales of the Cocktail, recognized press at Bar Convent Brooklyn, and Tales Catalyst Honorees, we provide data-backed analysis, cultural competence, and consumer insights addressing the modern evolution of travel and liquid culture.

Core Commentary & Coverage Topics

  • The Evolution of Zero-Proof Luxury: How five-star hotels, luxury resorts, and high-end cruise lines are moving beyond token mocktails into dedicated alcohol-free mixology.
  • The Sober-Curious Traveler: Consumer spending habits, demographic shifts, and wellness demands driving high-net-worth mindful travel.
  • Inclusive & Sensory-Conscious Hospitality: Best practices for hoteliers catering to guests with strict food allergies, celiac safety, and sensory-sensitive requirements.
  • The Proprietary SSM Method™: Evaluating beverage complexity, liquid architecture, mouthfeel, and ritual without alcohol.
  • Industry Audits & Event Coverage: Keynotes, panel facilitation, and media recaps from leading international beverage and hospitality conferences.

Media Inquiries & Press Deadlines

We understand news cycles and broadcast production schedules. For interviews, guest columns, panel appearances, or hosted destination coverage:

  • Direct Media Desk: inquiries@shakestirandmingle.com
  • Response Time: Same-day response guaranteed for verified press on deadline.
  • Deadline Submissions: Please include your Outlet Name, Topic, and Filing Deadline directly in the subject line (e.g., URGENT PRESS: Forbes - Zero-Proof Luxury Travel - Deadline 5 PM EST).

Media Kit & Executive Bios

Official press kits, high-resolution founder headshots, verified audience analytics (400K+ reach), and past media appearances are available immediately upon request via our media desk.

EXPERT BIOS

Expert Bios


Sonya Crew — Co-Founder, Shake Stir & Mingle™


Short Bio — TV/Podcast Introductions


Sonya Crew is co-founder of Shake Stir & Mingle™, a Luxury Travel Advisor, media creator, and hospitality storyteller specializing in zero-proof travel. With over 30 years as an educator, publisher, and community builder, she offers a thoughtful perspective on luxury hospitality, travel with non-alcoholic beverages, food allergy-conscious travel, wellness, and the growing sober curious movement.


Long Bio — Print/Online Features


Sonya Crew is the co-founder of Shake Stir & Mingle™, a luxury travel and hospitality media brand that explores how thoughtful hospitality can create exceptional experiences for travelers with unique needs and preferences.


As a Luxury Travel Advisor, media creator, educator, and publisher with more than 30 years of experience in community building and storytelling, Sonya provides informed insights into the details that shape travel experiences — from non-alcoholic beverage options and food allergies to wellness, sensory considerations, and personalized service.


Through Shake Stir & Mingle™, Sonya journeys firsthand to evaluate luxury hotels, cruises, destinations, restaurants, and hospitality brands, looking beyond traditional definitions of luxury to ask a more meaningful question: How well does the experience cater to the individual traveler?


Her background in beverage media has established her as a trusted voice in zero-proof culture and the sober curious movement. She has served as an Official Media Partner of Tales of the Cocktail and has covered events like Bar Convent Brooklyn and the NY Cocktail Expo, interviewing founders, beverage professionals, and hospitality leaders shaping the future of gatherings.


Today, Sonya applies that same discerning lens to luxury travel, helping travelers discover and book experiences mindfully curated for them while creating editorial and social content that enables hospitality brands to better understand the evolving needs of their guests.


Sonya is available for interviews, expert commentary, panels, destination coverage, and media collaborations on luxury and alcohol-free travel, zero-proof hospitality, food allergy-conscious travel, wellness travel, the sober curious movement, and personalized hospitality.


Ashli Crew Rodriguez — Co-Founder, Shake Stir & Mingle™


Short Bio — TV/Podcast Introductions


Ashli Crew Rodriguez is co-founder of Shake Stir & Mingle™, offering a wellness and family-centered perspective on alcohol-free living, travel, and hospitality. As a certified doula, educator, and wellness entrepreneur, she examines how mindful choices, individual needs, and thoughtful hospitality can cultivate inclusive experiences for travelers, families, and communities.


Long Bio — Print/Online Features


Ashli Crew Rodriguez is the co-founder of Shake Stir & Mingle™, where she integrates a wellness, family, and community-driven perspective into the brand's focus on travel, hospitality, and alcohol-free living.


A certified doula and founder of A Village Doula, Ashli's work is rooted at the crossroads of maternal wellness, family support, education, and intentional living. This experience shapes Shake Stir & Mingle's belief that true hospitality should encompass the whole individual — considering their wellness priorities, dietary preferences, sensory needs, family dynamics, and choices regarding alcohol.


Alongside her mother and co-founder, Sonya Crew, Ashli has been instrumental in defining Shake Stir & Mingle's approach to mindful consumption and the growing zero-proof culture, including the creation of the SSM Method™ and Zero-Proof Playbook™.


As Shake Stir & Mingle expands its insights across luxury hotels, cruises, destinations, wellness, and hospitality, Ashli provides a crucial perspective on how brands and destinations can better cater to women, mothers, families, and travelers seeking experiences that resonate with their individual needs.


Together, the mother-daughter team brings two generations of insight to the shared question: How can travel, hospitality, and gatherings become more thoughtful, inclusive, and personal?


Ashli is available for interviews, expert commentary, and panels on wellness and mindful living, the sober curious generation, alcohol-free pregnancy and motherhood, family travel, mindful entertaining, community care, and inclusive hospitality.

Executive & Speaker Bios

Official Media Bios for

 Sonya Crew & Ashli Crew Rodriguez 

Shake Stir & Mingle™


Sonya Crew | Co-Founder & Certified Luxury Travel Advisor


Short Bio 

(Broadcast, Podcasts & Stage Introductions)


Sonya Crew is the co-founder of Shake Stir & Mingle™, a certified Luxury Travel Advisor, and an authoritative voice in zero-proof luxury hospitality. Drawing from over 30 years as an educator, publisher, and community builder, Sonya brings a discerning lens to luxury travel design, premier alcohol-free hospitality, and food allergy-conscious itineraries. An Official Media Partner of Tales of the Cocktail and Tales Catalyst Honoree, she champions a modern standard of travel where mindful guests are seen, served, and celebrated.

Long Bio (Print Features, Keynotes & Press Outlets)

Sonya Crew is the co-founder of Shake Stir & Mingle™, a luxury travel advisory and hospitality media brand dedicated to mindful, intentional travel. As a certified Luxury Travel Advisor, publisher, and community builder with more than three decades of leadership experience, Sonya evaluates hospitality through a transformative lens: ensuring luxury spaces cater thoughtfully to non-alcoholic lifestyles, food allergies, and sensory-sensitive needs.
Through Shake Stir & Mingle™, Sonya conducts firsthand audits of five-star hotels, luxury cruises, and global destinations, looking beyond surface aesthetics to evaluate how properties execute personalized guest care. Her deep expertise in liquid architecture and beverage media has made her a prominent authority in the zero-proof movement. She has served as an Official Media Partner of Tales of the Cocktail, covered industry summits like Bar Convent Brooklyn, and interviewed premier beverage directors and brand founders reshaping hospitality.
Combining bespoke travel advisory privileges with high-impact media production, Sonya connects an engaged audience of over 400,000 mindful travelers with vetted five-star experiences. She is available for broadcast interviews, expert panel moderation, keynote addresses, and hosted destination audits covering luxury travel trends, zero-proof hospitality, and dietary-inclusive travel design.

Ashli Crew Rodriguez | Co-Founder & Wellness Strategist

Short Bio (Broadcast, Podcasts & Stage Introductions)

Ashli Crew Rodriguez is the co-founder of Shake Stir & Mingle™, a wellness entrepreneur, and a maternal health advocate bringing a holistic perspective to modern travel and hospitality. As a certified doula and founder of A Village Doula, Ashli examines how intentional living, sensory comfort, and alcohol-free choices foster nervous system restoration. Alongside her mother, Sonya Crew, she co-created the proprietary SSM Method™ and Zero-Proof Playbook™, guiding over 400,000 community members toward mindful, elevated living.

Long Bio (Print Features, Keynotes & Press Outlets)

Ashli Crew Rodriguez is the co-founder of Shake Stir & Mingle™, where she guides the brand's wellness architecture, mindful consumption strategy, and sensory-conscious travel frameworks.
A certified full-spectrum doula and founder of A Village Doula, Ashli’s professional foundation sits at the intersection of maternal health advocacy, somatic care, and intentional family wellness. This background directly informs Shake Stir & Mingle's philosophy that true luxury must embrace the whole individual—honoring dietary needs, sensory thresholds, emotional well-being, and alcohol-free preferences.
Together with her mother and co-founder, Sonya Crew, Ashli developed the proprietary SSM Method™ and the SSM Zero-Proof Playbook™, establishing a standardized criteria for balanced, elevated zero-proof mixology. As the brand expands its editorial coverage across luxury resorts, ocean journeys, and wellness retreats, Ashli provides critical thought leadership on how hospitality leaders can welcome modern mothers, multigenerational families, and sober-curious travelers with dignity and ease.
Ashli is available for podcast interviews, panel discussions, and editorial commentary on mindful wellness travel, the sober-curious generation, alcohol-free pregnancy and motherhood, and sensory-conscious hospitality.

Joint Introduction (Panels, Co-Keynotes & Media Appearances)

Sonya Crew and Ashli Crew Rodriguez are the dynamic mother-daughter founders of Shake Stir & Mingle™, reaching an engaged global ecosystem of 400,000+ mindful travelers and hospitality insiders. Uniting Sonya’s 30-year legacy in education and luxury travel advisory with Ashli’s clinical background in maternal wellness and intentional living, they bring two generations of insight to one defining question: How can luxury travel and hospitality become more thoughtful, inclusive, and deeply personal? Official Media Partners of Tales of the Cocktail and Tales Catalyst Honorees, they are the creators of the proprietary SSM Standard, setting the benchmark for zero-proof luxury worldwide.

Media Desk Details

  • Media & Booking Inquiries: inquiries@shakestirandmingle.com
  • Response Policy: Priority same-day confirmation for broadcast and print media on deadline. Include outlet, topic, and filing deadline in the subject line.

press & Media

Fast Facts | Shake Stir & Mingle™

At a Glance

  • Founders: Sonya Crew (Certified Luxury Travel Advisor & Publisher) & Ashli Crew Rodriguez (Wellness Strategist & Certified Doula)
  • Headquarters / Reach: United States | Global Community of 400,000+ across digital, video, and social channels
  • Core Verticals: Luxury Travel Advisory (Bespoke & VIP Hotel Perks), Hospitality Media (The Pour Edit™), and Mindful Beverage Culture
  • Proprietary Frameworks: The SSM Standard™, The SSM Method™ (Foundation, Elevation, Balance, Texture, Presentation), and The Zero-Proof Playbook™

Industry Credibility & Partnerships

  • Official Media Partner: Tales of the Cocktail
  • Industry Accolades: Tales Catalyst Honorees
  • Trade Press Coverage: Bar Convent Brooklyn (BCB), NY Cocktail Expo
  • Luxury Booking Affiliation: Certified Luxury Travel Advisor partnering directly with premier global luxury hotel programs (complimentary VIP upgrades, daily breakfast, resort credits)

Key Commentary & Interview Topics

  • Zero-Proof Luxury Hospitality: How 5-star resorts, fine dining, and ocean voyages are evolving past soda water into complex, distilled non-alcoholic mixology.
  • The Sober-Curious Consumer: Market data, luxury spending trends, and wellness travel demands across Gen X, Millennials, and Gen Z.
  • Inclusive & Sensory-Conscious Travel: Accommodating food allergies, celiac safety, neurodiversity, and sensory-sensitive room environments.
  • Mother-Daughter Entrepreneurship: Bridging two generations of cultural competence, intentional living, and community building.

Media Desk & Booking Info

  • Press & Interview Contact: inquiries@shakestirandmingle.com
  • Response Policy: Same-day response guaranteed for verified press on deadline.
  • Subject Line Protocol: Please include [PRESS DEADLINE], your outlet, and your filing date/time in the subject line for expedited routing.
  • Assets Available on Request: Executive headshots, official media kit, rate card, and audience demographic breakdown.

Contact Shake Stir & Mingle™

Let’s Plan, Partner, or Collaborate with Intention.

Shake Stir & Mingle™ is a Black women-led luxury travel advisory and hospitality media brand founded by mother-daughter duo Sonya Crew and Ashli Crew Rodriguez. Reaching an engaged global community of over 400,000 mindful travelers and industry insiders, we curate exceptional hotel and cruise experiences, champion sophisticated zero-proof living, and advocate for food allergy and sensory-conscious hospitality.

Whether you are looking to book a bespoke luxury escape, invite us for an editorial hotel audit, or feature your brand across our media channels, we would love to connect.

How to Reach Us

1. Plan a Trip (Bespoke Travel Advisory)

Ready to unlock complimentary VIP hotel perks, room upgrades, and custom zero-proof or dietary itinerary design?

  • Start Your Trip Request: Plan Your Trip Here
  • For clients seeking seamless five-star bookings with preferred partner amenities.

2. Brand Partnerships & Editorial Inquiries

For hosted press trips, luxury hotel audits, sponsored campaigns, and beverage brand features across The Pour Edit™ and our YouTube channel:

  • Email: inquiries@shakestirandmingle.com
  • Please include your brand/property overview, proposed dates, and partnership goals.

3. Press & Media Desk

Official Media Partners of Tales of the Cocktail, recognized press at Bar Convent Brooklyn, and Tales Catalyst Honorees. Sonya Crew and Ashli Crew Rodriguez are available for broadcast interviews, expert commentary, panels, and keynote addresses:

  • Press Email: inquiries@shakestirandmingle.com
  • Priority Response: Same-day response for journalists on deadline. Please include [PRESS DEADLINE], your outlet, and your filing date in the subject line.

General Inquiries & Connect

  • Website: shakestirandmingle.com
  • Direct Inbox: inquiries@shakestirandmingle.com
  • Follow Along: Join our community on YouTube, Instagram, and subscribe to our newsletter for curated zero-proof travel dispatches.

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