Press & Media

Expert voices on the sober curious movement, non-alcoholic beverage culture, and zero-proof luxury hospitality — available for interviews, expert commentary, panels, and media collaborations.

Media contact: inquiries@shakestirandmingle.com Response time: Same day for press on deadline. Please include your outlet and deadline in the subject line.

Shake Stir & Mingle™ is a Black women-led lifestyle and hospitality media brand curating the best of zero-proof culture — non-alcoholic brand reviews, mocktail bars, luxury sober travel, and intentional gathering. Founded by mother-daughter duo Sonya Crew and Ashli Crew Rodriguez, the brand reaches a global community of 400K+ sober curious consumers, wellness-minded travelers, and hospitality professionals through The Pour Edit™, its YouTube Trailblazer Series, and its proprietary frameworks: the SSM Method™ and the Zero-Proof Playbook™. Shake Stir & Mingle™ serves as an Official Media Partner of Tales of the Cocktail and has covered Bar Convent Brooklyn and the NY Cocktail Expo. Learn more at shakestirandmingle.com.

Short bio (50 words — for TV/podcast intros):Sonya Crew is the co-founder of Shake Stir & Mingle™, the zero-proof lifestyle and hospitality brand known as Curators of Better Living™. A publisher and community builder with 30+ years of experience, she is a leading voice on the sober curious movement, Dry January, and luxury alcohol-free hospitality.

Long bio (for print/online features):Sonya Crew is the co-founder of Shake Stir & Mingle™, the lifestyle and hospitality media brand redefining what it means to gather, sip, and live with intention. An educator with over 30 years of experience and the publisher of Joy and Praise Magazine under her company Blessed Communications, Sonya built her career on one conviction: structure and intention change outcomes.

Through Shake Stir & Mingle™, Sonya has become a trusted authority on zero-proof culture — vetting the non-alcoholic brands, mocktail bars, hotels, and travel experiences worth consumers' money. She has covered the industry's most influential gatherings, including Tales of the Cocktail (as an Official Media Partner), Bar Convent Brooklyn, and the NY Cocktail Expo, and interviews the founders shaping the non-alcoholic beverage movement through SSM's YouTube Trailblazer Series.

In September 2026, Sonya sails an 11-night transatlantic voyage aboard Explora III — Reykjavik to Quebec City — as a paying Premier Penthouse guest, producing The Luxe Passport™: Zero-Proof at Sea, the first independent audit of how luxury cruising serves non-drinking guests. She is available for commentary on the sober curious movement, Dry January, the non-alcoholic beverage market, and zero-proof luxury travel.

Short bio (50 words — for TV/podcast intros):Ashli Crew Rodriguez is the co-founder of Shake Stir & Mingle™ and a certified doula and wellness entrepreneur. She brings a wellness-first lens to zero-proof living — connecting mindful consumption, nervous system health, and community care — and speaks on why younger generations are redefining their relationship with alcohol.

Long bio (for print/online features):Ashli Crew Rodriguez is the co-founder of Shake Stir & Mingle™, where she shapes the brand's wellness perspective on zero-proof living. A certified doula and founder of A Village Doula, Ashli works at the intersection of maternal health, nervous system regulation, and intentional lifestyle — a background that informs SSM's conviction that what we drink is part of how we care for ourselves and our communities.

Alongside co-founder (and mother) Sonya Crew, Ashli helped develop SSM's proprietary frameworks, including the SSM Method™ — the brand's five-part beverage design philosophy — and the Zero-Proof Playbook™. She is available for commentary on wellness and the sober curious generation, alcohol-free pregnancy and motherhood, mindful entertaining, and the family and community dimensions of zero-proof culture.